Last updated: August 2026
Fire Alarm Systems Products & Services Ltd (Trading as Fire Alarm Systems) is committed to protecting and respecting your privacy.
This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website, contact us or use our services. It also explains your rights under UK data protection law.
1. About Us
This website is operated by Fire Alarm Systems Products & Services Ltd (Trading as Fire Alarm Systems) (“Fire Alarm Systems”, “we”, “us” or “our”).
For the purposes of UK data protection legislation, Fire Alarm Systems Products & Services Ltd is the data controller responsible for the personal information described in this Privacy Policy.
Company Name: Fire Alarm Systems Products & Services Ltd (Trading as Fire Alarm Systems)
Company Number: 03818395
Registered Address: The Gerald Lloyd Building, 16 Orlingbury Road, Little Harrowden, Northamptonshire, NN9 5BH
Email: contact@firealarmsystems.co.uk
Telephone: 01933 677125
2. Information We May Collect
Depending on how you interact with us, we may collect and process personal information including:
- Your name
- Business or organisation name
- Email address
- Telephone number
- Address or business premises details
- Information you provide when completing an enquiry or contact form
- Details relating to services you enquire about or receive from us
- Correspondence between you and Fire Alarm Systems
- Technical information about your use of our website, such as your IP address, browser type, device type and operating system
- Information collected through cookies and similar technologies
We only collect information that is reasonably necessary for the purposes described in this Privacy Policy.
3. How We Collect Your Information
We may collect personal information when you:
- Complete a contact or enquiry form on our website
- Request a quotation or information about our services
- Contact us by telephone or email
- Become a customer or use one of our services
- Subscribe to communications, where available
- Browse or interact with our website
Certain technical information may be collected automatically when you visit the website through cookies and similar technologies.
4. How We Use Your Information
We may use your personal information to:
- Respond to enquiries and requests
- Provide quotations and information about our services
- Arrange fire alarm installations, servicing, maintenance or other services
- Manage our relationship with customers
- Provide customer service and technical support
- Maintain appropriate business and service records
- Process transactions and administer contracts
- Improve our website, services and customer experience
- Maintain the security and functionality of our website
- Comply with our legal and regulatory obligations
- Send relevant marketing communications where we have an appropriate lawful basis to do so
We will not use your personal information for purposes that are incompatible with those for which it was originally collected unless permitted or required by law.
5. Our Lawful Bases for Processing
Under UK data protection legislation, we must have a lawful basis for processing personal information.
Depending on the circumstances, we may rely upon:
Contract – where processing your information is necessary to provide a service you have requested or to take steps before entering into a contract.
Legitimate Interests – where processing is reasonably necessary for our legitimate business interests, provided those interests do not override your rights and freedoms. This may include responding to business enquiries, maintaining customer relationships, improving our services and protecting our website.
Legal Obligation – where we are required to process information to comply with a legal or regulatory requirement.
Consent – where you have actively given us permission to process your information for a particular purpose, such as certain types of marketing or non-essential website cookies.
Where processing is based on consent, you may withdraw your consent at any time.
6. Contact and Enquiry Forms
When you submit an enquiry through our website, we may collect information including your name, email address, telephone number, business details and any information contained within your message.
We use this information to respond to your enquiry and, where appropriate, provide information or quotations relating to our services.
Please avoid including unnecessary sensitive personal information within website enquiry forms.
7. Cookies and Website Analytics
Our website may use cookies and similar technologies to ensure the website functions correctly and to understand how visitors interact with it.
Some cookies are essential for the operation of the website, while others may be used for analytics, functionality or other purposes.
Where required by law, non-essential cookies will only be used after you have provided your consent.
You can change or withdraw your cookie preferences at any time through the cookie controls available on our website.
Further information about the cookies we use can be found in our Cookie Policy.
8. Marketing Communications
We may occasionally contact existing or prospective customers with information about relevant products or services where we have a lawful basis to do so.
Where consent is required, we will only send marketing communications after obtaining that consent.
You can ask us to stop sending marketing communications at any time by using an unsubscribe option provided in the communication, where available, or by contacting us directly.
9. Sharing Your Personal Information
We do not sell your personal information.
We may share information with trusted third parties where reasonably necessary to operate our business and provide our services. These may include:
- Website hosting and IT service providers
- Email and communications providers
- Professional advisers, including accountants or legal advisers
- Payment or financial service providers where applicable
- Contractors or service providers assisting us in delivering agreed services
- Analytics and website technology providers
- Government authorities, regulators or law enforcement agencies where required by law
Where third parties process personal information on our behalf, we take reasonable steps to ensure appropriate contractual and security measures are in place.
10. International Data Transfers
Some of the third-party technology providers used by our website or business may process information outside the United Kingdom.
Where personal information is transferred internationally, we take appropriate steps to ensure that the information continues to receive an appropriate level of protection in accordance with UK data protection legislation.
This may include relying on recognised adequacy regulations or appropriate contractual safeguards.
11. How Long We Keep Your Information
We will only retain personal information for as long as reasonably necessary for the purpose for which it was collected, including to satisfy legal, accounting, contractual or regulatory requirements.
Retention periods may vary depending on the type of information and our relationship with you.
When personal information is no longer required, we will securely delete, anonymise or otherwise dispose of it where appropriate.
12. How We Protect Your Information
We take appropriate technical and organisational measures to protect personal information against accidental loss, unauthorised access, alteration, disclosure or misuse.
While we take reasonable precautions to protect information submitted through our website, no method of transmitting information over the internet can be guaranteed to be completely secure.
13. Your Data Protection Rights
Under UK data protection law, you may have rights relating to your personal information, including the right to:
- Request access to the personal information we hold about you
- Ask us to correct inaccurate or incomplete information
- Ask us to delete your personal information in certain circumstances
- Request that we restrict the processing of your information
- Object to certain types of processing
- Request the transfer of your information in certain circumstances
- Withdraw consent where processing is based on consent
These rights are subject to certain legal conditions and exemptions.
If you would like to exercise any of these rights, please contact us using the details provided below.
We may need to verify your identity before fulfilling a request.
14. Complaints
If you have concerns about how we handle your personal information, please contact us in the first instance so that we have an opportunity to address your concerns.
You also have the right to make a complaint to the Information Commissioner’s Office (ICO), the UK’s independent data protection regulator.
15. Third-Party Websites
Our website may contain links to websites operated by third parties.
We are not responsible for the privacy practices, security or content of external websites. We recommend reviewing the privacy policy of any third-party website before providing personal information.
16. Children’s Privacy
Our website and services are primarily intended for businesses and adults.
We do not knowingly collect personal information from children through this website. If we become aware that personal information relating to a child has been collected unnecessarily, we will take appropriate steps to remove it.
17. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes to our website, services, business practices or legal requirements.
The latest version will be published on this page and the date at the top of the policy will be updated accordingly.
We recommend checking this page periodically for any changes.
18. Contact Us
If you have questions about this Privacy Policy, how we use your personal information or would like to exercise your data protection rights, please contact:
Fire Alarm Systems Products & Services Ltd (Trading as Fire Alarm Systems)
The Gerald Lloyd Building
16 Orlingbury Road
Little Harrowden
Northamptonshire
NN9 5BH
Email: contact@firealarmsystems.co.uk
Telephone: 01933 677125